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Performance Marketing Lead

Experience Needed:
5 to 8 years
Career Level:
Experienced (Non-Manager)
Job Type:
Full Time

Salary:

Confidential

Vacancies:
1
open
position

About the Job

Job Scope:

The Performance Marketing position will be responsible for designing, planning, executing, and supervising the most efficient media plans on the go with ongoing optimization to ensure securing the maximum results per campaign’s objective or target. This position would help Johnson Controls optimize its spending from end to end with maximum value for money

Job Description:

  • Set the strategy and plans to transfer the online media buying from outsourced to in-house with savings and / or advantages criteria 
  • Work closely with Marketing functions, as a single point of contact, to design and execute campaigns’ media plans for Online and Offline mediums
  • Develop the right tracking tools to ensure campaigns’ performance timely optimization and recording history of practices
  • Monitor and continuously review the ROI of B2B and B2C sales and marketing campaigns aiming to reduce the CPL, CPC, CPE, and report with success factors 
  • Review ASJC media plans done through third parties, audit their performance and generate insightful reports with recommendations and follow up actions
  • Handle the execution of the day to day task through Google Ads, SM platforms and other tools 
  • Build a yearlong lead generation and e-commerce channel spending plan to ensure healthy non-stoppable traffic, conversion and leads submissions  
  • Discover and introduce new mediums, innovative media tools that serves plans’ objective and increase addressable market 
  • Set measures and KPIs for each campaign in alignment with requesting business and marketing function
  • Develop a media plan process to ensure full alignment and smooth operations meeting each campaign deadlines and goals
  • Strive to Automate reporting and its accessibility by management, marketing function and requesting LOB
  • Manage the weekly, monthly, and quarterly performance marketing report to management, marketing functions and requesting LOB
  • Set, monitor, and control budget allocations per campaign, per LOB and ensure increasing added value per monetary cost and pay for what we get
  • Support in developing the budgeting of marketing activity calendar / media plan per LOB 
  • Review and analyze previous campaign performance and conduct all necessary methods to enhance the outcome of ASJC spending 

About this Company

Established in 1991, Al Salem Group of Companies in Saudi Arabia joined arms with YORK’s mother company “Johnson Controls”, a leading multi-industrial company and a pioneering provider of energy efficient HVAC solutions for the residential, commercial and industrial sectors

See all Careers and Jobs at Johnson Controls


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